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Flash has wide network and a leadership with vast experience and we have earned the trust of our partners. This gives us the advantage of a great understanding of what works for the channel.
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We have always felt that the partners are like our family and we believe in maintaining a very good relationship with them.įlash also has a vertical which has been distributing products for many years. How do you maintain relationships with partners?įlash aspires to deepen relationships with brands and partners and establish itself as a dominant player in the space. It’s into B2B Logistics Services through established India-wide logistics partners. Moreover, it is also into alpha selling to leading sellers of Amazon, Flipkart etc. The brand focusses on affordability programs like onboarding of products on leading retail consumer finance services companies. It also has an established team of application developers, paving the way for long-term planning and sustainability. We aspire to be a brand which partners prefer to work unconditionally.įlash boasts of its strong focus on automation and technology enablement. Flash, through its internal scoring models and credit analytics has identified and onboarded India-wide network of partners. This change comes with a new challenge of being able to identify and work with partners of impeccable capability and integrity. Indian distribution system has undergone a radical change for movement of goods from Factory to Consumers.
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The brand offers a high ROI to the offline channel and the on-demand solutions, reducing investment in stocks and dead inventory. Flash has always delivered value to every brand it has partnered with ever since its inception by establishing partner networks, augmenting manpower, increasing brand presence and enhancing customer sales. All the components of the offering, be they machines, films, or the ERP, are directly managed by Flash. What are the various strategies adopted in distribution at Flash Solutions?Īt Flash, we follow a very strict brand policy of selling technology & solutions and not products. Moreover, there has been the emergence of omnichannel selling.Īnother trend is the diversification of technology and innovation-led products rather than undifferentiated products.ĭistribution is the main forte of Flash Solutions and the company always endeavours for the customer centric approach. Over the years, there has been an increase in D2C business by brands, reducing their dependence on distributors, especially for OTC and commodity products. We strongly believe in empowering people across levels and standardization of operations to achieve scale.įlash operates in more than 450 retail outlets on a franchise model, with stores being present across the smaller towns of Andhra Pradesh, Telangana and Tamil Nadu. We understand market patterns and hypothesize situations to arrive at objectivity in business operations. What are the latest trends in the distribution business in India?įlash Solutions carries forward all its legacy learnings into day-to-day decision making and operations. Venkat Rao, Founder & Managing Director at Flash Solutions Pvt Ltd, elucidates the latest trends in the distribution business, the services they offer, their brand positioning, their future plans. Venkat Rao, Founder & Managing Director at Flash Solutions Pvt Ltdĭuring an interaction with Mobility magazine, Mr.